How the Golden State’s favorite fruit conquered the world.

When avocados first arrived from Mexico in the early 1800s, few Americans knew what to make of them. Intrepid settlers in California were among the first to embrace the savory green fruit, sparking a century-long love affair that transformed the state into “Avocado Land.” From battling over the best avocado varieties to coaxing the public into trying the fruit by devising delicious recipes, Golden State growers created a global phenomenon.

Author Rob Crisell explores how California’s favorite fruit became one of the most famous and iconic foods of the twenty-first century.

• 192 pages
• Softcover